Behind Powlin is a person who knows your industry, understands your business, and whose mission is to help travelers find you where it matters most today.
Hotel marketing consultant and trainer with AI for the industry, and the brain behind Powlin.
I've spent more than 20 years working in the hotel sector, between operations, hotel technology (when I worked at Micros-Fidelio and Oracle Hospitality) and marketing.
That experience is what sits behind Powlin. Because it isn't just technology, but an understanding of how hotels work, how travelers search, and what makes a hotel end up being recommended.
The idea for Powlin came from seeing that AIs were already influencing travelers' decisions, and that most hotels hadn't noticed yet. And this shift has only just begun. The way travelers discover and choose hotels is evolving quickly, and everything suggests AI's influence will keep growing in the coming years.

The brain behind Powlin. Hotel marketing consultant and trainer with AI, plus a copywriting machine ;)
Powlin is a GEO (Generative Engine Optimization) platform specialized for hotels that measures and helps improve visibility in AI responses.
Powlin's purpose is simple: help you understand how AI systems describe your hotel, mention it, or ignore it, by analyzing how they interpret your business's public information.
Just clarity.
Prompts
Questions travelers ask AIs when choosing a hotel
AI answers
What they say about your hotel and your competitors
Plain language
No jargon, no complicated reports
Powlin acts like a traveler asking AIs where to stay in a destination. Through different prompts, it analyzes whether your hotel appears in responses and when AIs recommend other hotels instead.
Data matters, but on its own it explains nothing. Powlin interprets the results, explains what they mean for your hotel in plain language, and gives you clear, practical suggestions to improve your visibility.
Find out if you show up in AI recommendations when travelers search for hotels in your area.
Find out which prompts are most aligned with your hotel, so you can use them as keywords in your marketing strategy.
Powlin shows you which sources AIs use to talk about your hotel, so you know where that information comes from.
See how often AI mentions each hotel in your area when asked without naming any hotel, and where you stand against your competitors.

What hotel do you recommend in Barcelona for a romantic getaway with ocean views?
Find out right now. FREE.
No credit card · No commitment
The initial report is free. After that, monthly plans are available so Powlin can audit your hotel's AI presence periodically. No minimum commitment.
Because after years working with hotels, she saw that AI changed the rules. Hotels keep doing the same old things (SEO, ads, content) without understanding how AI assistants see their property. That gap is the problem Powlin solves.
It's not a replacement — it's a complement. Powlin focuses on your AI visibility. That information helps guide better marketing strategies. Without it, many decisions today are made blindly.
Powlin acts like a traveler asking different AI assistants where to stay in a destination. Through multiple questions (prompts), it analyzes whether your hotel appears in the responses and which hotels are recommended instead.
For everyone. Powlin analyzes your AI visibility regardless of your hotel's size or whether you're a chain or an independent property.