How Powlin works
An analysis that's simple and clear
Here's how Powlin analyzes your visibility: it sends AIs hundreds of traveler questions, then reads their answers to understand what they say about your hotel.
Unlike traditional SEO, AIs don't index web pages — they learn from thousands of sources and generate their own answers. That's why showing up in Google doesn't guarantee showing up in ChatGPT.
The key to GEO is in the prompts: the questions travelers ask, which is exactly what Powlin uses to analyze your visibility.
1
Powlin audits your hotel's presence in AIs
Powlin sends questions travelers ask in ChatGPT, Gemini and other assistants, and analyzes each answer to understand how AIs see the hotel.
- Does the hotel show up in the recommendations?
- In which position does it appear?
- What do AIs say about the hotel vs. the competition?
chatgpt.com
Which boutique hotel do you recommend in Granada with charm and a great location?
Powlin Analysis – Your HotelDo you appear?In 6 out of 20 searches
Average position3rd place
FULL QUESTION:
Which hotel do you recommend in San Sebastián for a foodie getaway as a couple?
Analyzed 4 times
4/4
Most frequent competitors for this question:
Hotel Villa Soro (2)Hotel María Cristina (1)
Answers from every AI:
Claude7/6/2026
For a foodie getaway as a couple in San Sebastián, Hotel Costa Vieja stands out for its closeness to the Old Town and its rooms overlooking the bay, perfect for...
See full answer →
Gemini7/6/2026
Hotel Costa Vieja is a great choice: central location, romantic atmosphere and just minutes from the city's best Michelin-starred restaurants...
See full answer →
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Every question shows you the full detail, not just a summary
Open any analyzed question and see exactly what each AI answered: whether it names you, which competitors it compares you to, and which sources it used.
- The full text of every answer, AI by AI
- The competitors that show up alongside you
- How many times that question has been analyzed
3
You understand your data without needing to be technical
Powlin translates every chart into plain language: what the percentage means, why it matters and what you can do about it.
- Every chart comes with a plain-language explanation
- You know what each percentage means for your hotel
- You spot at a glance where you have room to improve
Does your official website show up as a source?
The more often your official website shows up, the more control you have over your story.
33%
Low
How to read it:
Out of every 100 sources the AI shows, 33 are from your official website.
The AIs Powlin audits
Powlin checks the AIs travelers actually use
Powlin audits how the hotel shows up in the most popular assistants
Does your hotel show up when travelers ask ChatGPT?
chatgpt.com
What hotel do you recommend in Barcelona for a romantic getaway with ocean views?
Find out right now. FREE.
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Frequently asked questions about how Powlin works
Each AI has its own search model and recommendation criteria. ChatGPT might mention your hotel while Gemini doesn't. That's why Powlin audits across several platforms: to give you a complete view of where you're present and where you're not.